September 2020
July 2020
實習生存術 — 學會這三招，公關實習沒在怕
I think of myself for a year because of this sentence, I was reluctant to return to Taiwan and could only wait mediocrely for the start of school, so when I saw the internship vacancy, I immediately began to prepare my resume and cover letter. Then I was here, at The Hoffman Agency (Hoffman), watching the end of this 12-month public relations adventure.
June 2020
Celebrating the Dragon Boat Festival
It's that time of year.
Connecting Dots on the Map: Building Bridges Across Hoffman APAC
By Cecilia Zhong, Senior Account Executive “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. “You are not gonna quit and join her company, are you?” asked his boss, half-jokingly. They were talking about the sweet gig I got: a 15-week work trip across Hong Kong, [...]
March 2020
Hoffman Agency Names Thomas Franky as General Manager in Indonesia
By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market in the West. We believe that is about to change. Consider that PricewaterhouseCoopers predicts that Indonesia will constitute the fifth [...]
December 2019
Advocating for the PR Profession at Wenzhou-Kean University in China
By Frank Zhang DGM Hoffman China Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students from Wenzhou-Kean University, a Chinese-American jointly established higher education institution, expecting to hear from an international communications consultancy? I arrived at the venue 30 minutes early. It turns out that [...]
Singapore Team Moves Into New Digs
Nothing says “things are on a pretty good roll” like running out of office space. With that as a backdrop, our Singapore team recently moved into new office space that comes with elbow space. Check out the video below that captures the office vibe. Once again proving “the story is always there.”
November 2019
WeChat Campaign in China Offers Glimpse into the Future of Communications
This headline and the post below appeared five years ago. Well, the future has officially arrived. Our China team is now building self-contained campaigns around WeChat every week, some of which are designed for lead generation. Think of these campaigns as social CRM or if you insist SCRM. The New York Times created a video [...]
October 2019
Agency Leaders Attend Rigorous Cooking Class in the Spirit of Team Building
Asia Pacific MD Caroline Hsu led a three-day regional summit last week. After two days of discussions, brainstorming, and yes, a “few” PowerPoint presentations, day three gave new meaning to the phrase, “If you can’t take the heat, get out of the kitchen.” Breaking into four teams, participants cooked a traditional four-course Thai meal: Tom [...]
September 2019
Opening the Doors to Our New Digs in Taiwan 抵家
By Stephanie Yang, Account Director, Hoffman Taiwan On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei. The photo above, fit for a postcard, was taken from our office on the 30th floor during the big event. [...]