1996 — 2000
The office welcomes HP Services & Support and HP Storage as the agency’s first client in Asia. The team includes four consultants, but not for long.
Maureen Tseng walks in to the Singapore office bright-eyed and bushy-tailed, and she continues to provide us with the best consult 19 years on!
The region takes a hit with the Asian Financial Crisis. It takes a full two years to recover.
Lou plays host at the first Hoffman Asia Pacific Regional Network Summit with our affiliates on Sentosa Island (Singapore) in August 1997.
Princess Diana dies in an unfortunate automobile accident in Paris.
Bluetooth announced — forever altering the way we interact and connect with other devices.
The “Melissa” e-mail virus infects more than 1 million computers worldwide, causing more than $80 million in damage, clogging up email systems around the world.
Hoffman Japan is officially Amazon’s Agency of Record.
Lou opens the London office in January, and The Hoffman Agency Europe takes flight.
The first Asia Pacific Leadership Summit is organised and hosted in San Jose in December.
Michelle Herman launches the Building Bridges Programme, an exchange programme, giving consultants the opportunity to work from another Hoffman office in the network.
2001 — 2005
The Hoffman Agency Korea in Seoul is the fourth office to open in Asia Pacific.
Incheon International Airport opens its doors while China joins the World Trade Organisation.
In March, The Hoffman Agency Japan hires Shingo Nomura as general manager.
The Hoffman Agency builds up its corporate practice by becoming the Agency of Record for CNBC Asia Pacific.
Datacraft Asia signs on with The Hoffman Agency Singapore, and remains a client today — but with a new name, Dimension Data. It remains our oldest and most loyal client in the Asia Pacific network.
Google Asia Pacific sets up operations in the Singapore’s central business district. It appoints The Hoffman Agency Singapore as its Agency of Record after Hong Kong, Korea, Taiwan, China and Japan, a relationship that still stands strong today.
Hong Kong hosts WTO in December under numerous protests.
2006 — 2010
The Hoffman Agency Asia Pacific celebrates 10 years in Asia Pacific.
Spotify launches in Sweden.
2008 Summer Olympics are held in Beijing.
Barack Obama is elected as President of the United States.
By 2009, Shingo Nomura, together with The Hoffman Agency Japan team, increases the firm’s yearly fees by more than 230 percent from 2002.
Hong Kong completes building its tallest building — International Commerce Center, which stands at 484m (108 stories).
2011 — 2016
Number of internet users sits at 3.17 billion; or 44.5 percent of the world’s population.
Two of our behind-the-scenes heroines from the operations team (who do not like to be highlighted) celebrate their 13 and 17 years of service at The Hoffman Agency.
Mumbrella Asia awards The Hoffman Agency Singapore team the Best Southeast Asia Agency of the Year Award.
The Hoffman Agency celebrates its 20th Anniversary in Asia Pacific.
Tsai Ing-wen elected as Taiwan’s first female president.