Loading...
  • Japanese PR

What Is a Japanese Press Club (Kisha Kurabu)?

Implementing a media relations campaign in Japan is not an exercise for the squeamish. In the U.S., PR cold-calls journalists on a daily basis. In comparison, PR in Japan would rarely reach out to a [...]

Mid-Autumn Festival Send-off

September 21st, 2018|

Mid-Autumn Festival Send-off   We wish you a happy Mid-Autumn Festival.   Here come the actions behind the words.  

Translating a Silicon Valley Culture in Japan

September 10th, 2018|

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I [...]

Giving Credit Where Credit is Due

July 11th, 2017|

Above photo: Mark Plungy, in one of his more celebratory moods during his days at Hoffman. 20 years? Can it really be 20 years since The Hoffman Agency opened its first [...]

Playing the Long Game in China

March 8th, 2017|

(Post originally appeared on Ishmael's Corner) When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer [...]

源自硅谷,深耕亚洲,走过20年的科技传播“金字招牌”

January 4th, 2017|

20岁对成年人来说,可能只意味着从青涩少年到踌躇青年的转变,但是对于一家在市场上屡经淬炼和证明的国际公关公司来说,则意味着太多的起承转合和动人故事。。。这就是今天的主角,霍夫曼公关,源自美国科技创新的心脏-硅谷地区,深耕亚洲20年,以专注,务实和创新在亚洲打出科技传播的一块“金字招牌” 20岁生日快乐,霍夫曼中国! 霍夫曼中国20岁生日PARTY,正式拉开序幕,你,准备好了吗?

호프만에이전시, 아시아 진출 20주년 맞아

December 12th, 2016|

세계적인 테크놀로지 전문 PR회사 호프만에이전시는 2016년 11월, 아시아 진출 20주년을 맞이했다고 밝혔다. 호프만에이전시는 1994년 현대전자산업(현 SK하이닉스)의 아시아 프레스 투어를 계기로 1996년 11월 싱가포르에 첫 오피스를 열며 아시아 지역에 진출했다. 아시아, 유럽, [...]