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Hoffman Agency Names Thomas Franky as General Manager in Indonesia

By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market [...]

Chinese New Year Greetings

January 28th, 2019|

A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big [...]

Advocating for the PR Profession at Wenzhou-Kean University in China

December 17th, 2019|

By Frank Zhang DGM Hoffman China Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students from Wenzhou-Kean University, a Chinese-American jointly established higher education institution, [...]

Singapore Team Moves Into New Digs

December 4th, 2019|

Nothing says “things are on a pretty good roll” like running out of office space. With that as a backdrop, our Singapore team recently moved into new office space that comes with elbow space. Check [...]

WeChat Campaign in China Offers Glimpse into the Future of Communications

November 15th, 2019|

This headline and the post below appeared five years ago. Well, the future has officially arrived. Our China team is now building self-contained campaigns around WeChat every week, some of which are designed for lead [...]

Agency Leaders Attend Rigorous Cooking Class in the Spirit of Team Building

October 31st, 2019|

Asia Pacific MD Caroline Hsu led a three-day regional summit last week. After two days of discussions, brainstorming, and yes, a “few” PowerPoint presentations, day three gave new meaning to the phrase, “If you can’t [...]

Opening the Doors to Our New Digs in Taiwan 抵家

September 16th, 2019|

By Stephanie Yang, Account Director, Hoffman Taiwan On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei. [...]

Translating a Silicon Valley Culture in Japan

September 4th, 2019|

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I [...]