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Chinese New Year Greetings

A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big [...]

Chinese New Year Greetings

January 28th, 2019|

A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big [...]

What Is a Japanese Press Club (Kisha Kurabu)?

October 30th, 2018|

Implementing a media relations campaign in Japan is not an exercise for the squeamish. In the U.S., PR cold-calls journalists on a daily basis. In comparison, PR in Japan would rarely reach out to a [...]

Mid-Autumn Festival Send-off

September 21st, 2018|

Mid-Autumn Festival Send-off   We wish you a happy Mid-Autumn Festival.   Here come the actions behind the words.  

Translating a Silicon Valley Culture in Japan

September 10th, 2018|

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I [...]

Giving Credit Where Credit is Due

July 11th, 2017|

Above photo: Mark Plungy, in one of his more celebratory moods during his days at Hoffman. 20 years? Can it really be 20 years since The Hoffman Agency opened its first [...]

Playing the Long Game in China

March 8th, 2017|

(Post originally appeared on Ishmael's Corner) When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer [...]

源自硅谷,深耕亚洲,走过20年的科技传播“金字招牌”

January 4th, 2017|

20岁对成年人来说,可能只意味着从青涩少年到踌躇青年的转变,但是对于一家在市场上屡经淬炼和证明的国际公关公司来说,则意味着太多的起承转合和动人故事。。。这就是今天的主角,霍夫曼公关,源自美国科技创新的心脏-硅谷地区,深耕亚洲20年,以专注,务实和创新在亚洲打出科技传播的一块“金字招牌” 20岁生日快乐,霍夫曼中国! 霍夫曼中国20岁生日PARTY,正式拉开序幕,你,准备好了吗?