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The Secret Sauce Behind Global Collaboration

To “borrow” a line, offices don’t work with each other. People work with each other. With this in mind, the Agency has taken steps in its operation and implemented several programs all in the name [...]

Chinese New Year Greetings

January 28th, 2019|

A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big [...]

What Is a Japanese Press Club (Kisha Kurabu)?

October 30th, 2018|

Implementing a media relations campaign in Japan is not an exercise for the squeamish. In the U.S., PR cold-calls journalists on a daily basis. In comparison, PR in Japan would rarely reach out to a [...]

Mid-Autumn Festival Send-off

September 21st, 2018|

Mid-Autumn Festival Send-off   We wish you a happy Mid-Autumn Festival.   Here come the actions behind the words.  

Translating a Silicon Valley Culture in Japan

September 10th, 2018|

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I [...]

Giving Credit Where Credit is Due

July 11th, 2017|

Above photo: Mark Plungy, in one of his more celebratory moods during his days at Hoffman. 20 years? Can it really be 20 years since The Hoffman Agency opened its first [...]

Playing the Long Game in China

March 8th, 2017|

(Post originally appeared on Ishmael's Corner) When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer [...]