About Emily Scher

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So far Emily Scher has created 5 blog entries.

January 2019

Chinese New Year Greetings

A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big ears serve as symbols of fortune. The pig is also considered a realistic creature and one who puts actions behind [...]

October 2018

What Is a Japanese Press Club (Kisha Kurabu)?

Implementing a media relations campaign in Japan is not an exercise for the squeamish. In the U.S., PR cold-calls journalists on a daily basis. In comparison, PR in Japan would rarely reach out to a journalist without a proper introduction. When it comes to media relations, nothing captures the “Toto, I’ve a feeling we’re notin Kansas [...]

September 2018

Mid-Autumn Festival Send-off

Mid-Autumn Festival Send-off   We wish you a happy Mid-Autumn Festival.   Here come the actions behind the words.  

December 2016

호프만에이전시, 아시아 진출 20주년 맞아

세계적인 테크놀로지 전문 PR회사 호프만에이전시는 2016년 11월, 아시아 진출 20주년을 맞이했다고 밝혔다. 호프만에이전시는 1994년 현대전자산업(현 SK하이닉스)의 아시아 프레스 투어를 계기로 1996년 11월 싱가포르에 첫 오피스를 열며 아시아 지역에 진출했다. 아시아, 유럽, 미국에 위치한 오피스에서 약 1천1백오십만 달러(한화 약 136억) 상당의 수익을 창출했으며, 2012년부터 매년 평균 9%의 성장률을 기록하고 있다. 특히, 총 [...]

August 2016

How We Roll in Asia, The First 20 Years

Creating a timeline covering 20 years is fraught with peril. On the pragmatic side, how much does anyone really remember from, say, 1999? If we had known back in 1996 that we would be putting together a timeline in 2016 commemorating 20 years in the region, we would have systematically captured [...]