Twenty Birthday Cakes Later

Birthday celebrations usually involve a huge party, lots of food and sometimes, copious amounts of alcohol. In that regard, The Hoffman Agency’s 20th Anniversary Celebration in early November ticked all the boxes (except the bit about booze because it’s too expensive here in Singapore). While it was exciting to join in [...]

Reflections on My Time at Hoffman

Walau eh, we have known each other that long ah? Gila! (Translation: Holy Cow, we have known each other that long? Crazy!) Yes, as you may have guessed, I used to live in Singapore. Yes, I have been known to hang out with only Chinese, Malays and Indians, not with Ang [...]

My Nine-year Trek with Hoffman Singapore

What does it say about an employer when an employee spends the bulk of her working years with the company? I’m sure you’d agree with me that it speaks volumes. Volumes of the people, culture and management of that company — The Hoffman Agency. In this day and age of short [...]

A Ticket to Hong Kong with a Side of Waffles

After two plus years with The Hoffman Agency, as a bright-eyed and bushy-tailed AE, I found myself sitting across from Lou at a classic American diner early in the morning. Eating waffles and talking PR. Lou’s surprise proposal? To take part in Hoffman’s Building Bridges program. Leave for Hong Kong [...]

The CNBC Advertising Campaign in Asia

Your eyes aren’t deceiving you. The Agency actually ran an advertising campaign on CNBC Asia in 2003, sharing the stage with the likes of Credit Suisse and the Tourism Authority of Thailand. In the spirit of full disclosure, landing CNBC as a client in Asia included a “door” into broadcast advertising. [...]

Hoffman’s Singapore Office .1 Mile from Hawker Stand that Wins Michelin Star

Having called this blog “Chicken Rice of the Soul,” we have a certain obligation to cover the news that the Singaporean hawker stand, “Hong Kong Soya Sauce Chicken Rice and Noodle”— obviously didn’t hire a branding expert to create the name — earned a Michelin star. When Chef Chan Hon Meng received [...]

How We Roll in Asia, The First 20 Years

Creating a timeline covering 20 years is fraught with peril. On the pragmatic side, how much does anyone really remember from, say, 1999? If we had known back in 1996 that we would be putting together a timeline in 2016 commemorating 20 years in the region, we would have systematically captured [...]

Inc. Magazine Features Agency’s International Expansion

The Agency’s global operation caught the attention of Inc. Magazine in 2007. Focusing on Asia, the journalist examined the different approaches used by the Agency in opening up international offices. The following is the original article as it appeared in Inc ("enhanced" with a few links). Six Ways to Open an [...]

The Tale of Two Tucson Boys in Asia

Lou and I have history and a friendship that goes back to the 1970s. Lou, his brother Jerry and I wrestled in high school. Jerry and I were inseparable. Throughout wrestling season we were on strict diets. During the off-season when we could eat freely, chicken seemed to be the main [...]

Life in the Comms Autobahn ─ My Ode to PR

Hi. My name is Bridget Kow. I’ve been working in The Hoffman Agency for five years and counting. Welcome to the world of Communications. Or in my own words, “The Communications Autobahn.” Why “Autobahn?” Besides the fact that it makes PR seem cooler, it is an analogy on how fast pace [...]