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Happy Mid-Autumn Festival!

Chinese New Year Greetings

January 28th, 2019|

A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big [...]

實習生存術 — 學會這三招,公關實習沒在怕

July 28th, 2020|

I think of myself for a year because of this sentence, I was reluctant to return to Taiwan and could only wait mediocrely for the start of school, so when I saw the internship vacancy, I immediately began to prepare my resume and cover letter. Then I was here, at The Hoffman Agency (Hoffman), watching the end of this 12-month public relations adventure.

Celebrating the Dragon Boat Festival

June 26th, 2020|

It's that time of year.

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

June 15th, 2020|

By Cecilia Zhong, Senior Account Executive “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. “You are not gonna quit and join her company, are you?” [...]

Hoffman Agency Names Thomas Franky as General Manager in Indonesia

March 11th, 2020|

By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market [...]

Advocating for the PR Profession at Wenzhou-Kean University in China

December 17th, 2019|

By Frank Zhang DGM Hoffman China Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students from Wenzhou-Kean University, a Chinese-American jointly established higher education institution, [...]

Singapore Team Moves Into New Digs

December 4th, 2019|

Nothing says “things are on a pretty good roll” like running out of office space. With that as a backdrop, our Singapore team recently moved into new office space that comes with elbow space. Check [...]