September 2016

The CNBC Advertising Campaign in Asia

Your eyes aren’t deceiving you. The Agency actually ran an advertising campaign on CNBC Asia in 2003, sharing the stage with the likes of Credit Suisse and the Tourism Authority of Thailand. In the spirit of full disclosure, landing CNBC as a client in Asia included a “door” into broadcast advertising. [...]

Hoffman’s Singapore Office .1 Mile from Hawker Stand that Wins Michelin Star

Having called this blog “Chicken Rice of the Soul,” we have a certain obligation to cover the news that the Singaporean hawker stand, “Hong Kong Soya Sauce Chicken Rice and Noodle”— obviously didn’t hire a branding expert to create the name — earned a Michelin star. When Chef Chan Hon Meng received [...]