October 2016

Reflections on My Time at Hoffman

Walau eh, we have known each other that long ah? Gila! (Translation: Holy Cow, we have known each other that long? Crazy!) Yes, as you may have guessed, I used to live in Singapore. Yes, I have been known to hang out with only Chinese, Malays and Indians, not with Ang [...]

My Nine-year Trek with Hoffman Singapore

What does it say about an employer when an employee spends the bulk of her working years with the company? I’m sure you’d agree with me that it speaks volumes. Volumes of the people, culture and management of that company — The Hoffman Agency. In this day and age of short [...]

A Ticket to Hong Kong with a Side of Waffles

After two plus years with The Hoffman Agency, as a bright-eyed and bushy-tailed AE, I found myself sitting across from Lou at a classic American diner early in the morning. Eating waffles and talking PR. Lou’s surprise proposal? To take part in Hoffman’s Building Bridges program. Leave for Hong Kong [...]