The Phrase that Often Wrecked the “Mood” During Press Interviews in Asia
Back in the early days of Hoffman Asia Pacific, U.S. clients asked us to provide tour support for their executives visiting [...]
My Introduction to Asia Pacific PR 101
I had barely unpacked in Singapore in 1996 when I heard from our client HP. The company was hosting a major customer/media conference in a luxury resort on Phuket Island, Thailand, and my presence as media contact was requested. Hoffman Asia Pacific was barely hatched at that point, but that’s why we were there.
“You Sir, You Have 30 Days to Prove You’re an Exec of a U.S. Company With a License.”
The first few months of my work in Singapore in 1996 were complicated because I had to leave the country every [...]