Happy Mid-Autumn Festival!

WeChat Campaign in China Offers Glimpse into the Future of Communications

November 15th, 2019|

This headline and the post below appeared five years ago. Well, the future has officially arrived. Our China team is now building self-contained campaigns around WeChat every week, some of which are designed for lead [...]

Agency Leaders Attend Rigorous Cooking Class in the Spirit of Team Building

October 31st, 2019|

Asia Pacific MD Caroline Hsu led a three-day regional summit last week. After two days of discussions, brainstorming, and yes, a “few” PowerPoint presentations, day three gave new meaning to the phrase, “If you can’t [...]

Opening the Doors to Our New Digs in Taiwan 抵家

September 16th, 2019|

By Stephanie Yang, Account Director, Hoffman Taiwan On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei. [...]

Translating a Silicon Valley Culture in Japan

September 4th, 2019|

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I [...]

Tech Journalists in Hong Kong Share Insights with PR in Mind

June 24th, 2019|

Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech [...]

Taking a Minute to Smell the Cherry Blossoms

April 4th, 2019|

We have a program in the Agency called HAMoment that encourages the general manager or office head to take everyone away from work for a half day of fun. Our Japan team recently experienced a [...]