WeChat Campaign in China Offers Glimpse into the Future of Communications
This headline and the post below appeared five years ago. Well, the future has officially arrived. Our China team is now building self-contained campaigns around WeChat every week, some of which are designed for lead [...]
Agency Leaders Attend Rigorous Cooking Class in the Spirit of Team Building
Asia Pacific MD Caroline Hsu led a three-day regional summit last week. After two days of discussions, brainstorming, and yes, a “few” PowerPoint presentations, day three gave new meaning to the phrase, “If you can’t [...]
Opening the Doors to Our New Digs in Taiwan 抵家
By Stephanie Yang, Account Director, Hoffman Taiwan On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei. [...]
Translating a Silicon Valley Culture in Japan
By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I [...]
Tech Journalists in Hong Kong Share Insights with PR in Mind
Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech [...]
Taking a Minute to Smell the Cherry Blossoms
We have a program in the Agency called HAMoment that encourages the general manager or office head to take everyone away from work for a half day of fun. Our Japan team recently experienced a [...]