• apac internship program pr

實習生存術 — 學會這三招,公關實習沒在怕

I think of myself for a year because of this sentence, I was reluctant to return to Taiwan and could only wait mediocrely for the start of school, so when I saw the internship vacancy, I immediately began to prepare my resume and cover letter. Then I was here, at The Hoffman Agency (Hoffman), watching the end of this 12-month public relations adventure.

Chinese New Year Greetings

January 28th, 2019|

A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big [...]

What Is a Japanese Press Club (Kisha Kurabu)?

October 30th, 2018|

Implementing a media relations campaign in Japan is not an exercise for the squeamish. In the U.S., PR cold-calls journalists on a daily basis. In comparison, PR in Japan would rarely reach out to a [...]

Mid-Autumn Festival Send-off

September 21st, 2018|

Mid-Autumn Festival Send-off   We wish you a happy Mid-Autumn Festival.   Here come the actions behind the words.  

Translating a Silicon Valley Culture in Japan

September 10th, 2018|

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I [...]

Giving Credit Where Credit is Due

July 11th, 2017|

Above photo: Mark Plungy, in one of his more celebratory moods during his days at Hoffman. 20 years? Can it really be 20 years since The Hoffman Agency opened its first [...]

Playing the Long Game in China

March 8th, 2017|

(Post originally appeared on Ishmael's Corner) When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer [...]