The Secret Sauce Behind Global Collaboration
To “borrow” a line, offices don’t work with each other. People work with each other. With this in mind, the Agency has taken steps in its operation and implemented several programs all in the name [...]
Chinese New Year Greetings
A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big [...]
What Is a Japanese Press Club (Kisha Kurabu)?
Implementing a media relations campaign in Japan is not an exercise for the squeamish. In the U.S., PR cold-calls journalists on a daily basis. In comparison, PR in Japan would rarely reach out to a [...]
Mid-Autumn Festival Send-off
Mid-Autumn Festival Send-off We wish you a happy Mid-Autumn Festival. Here come the actions behind the words.
Translating a Silicon Valley Culture in Japan
By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I [...]
Giving Credit Where Credit is Due
Above photo: Mark Plungy, in one of his more celebratory moods during his days at Hoffman. 20 years? Can it really be 20 years since The Hoffman Agency opened its first [...]