Happy Mid-Autumn Festival!

Life in the Comms Autobahn ─ My Ode to PR

July 11th, 2016|

Hi. My name is Bridget Kow. I’ve been working in The Hoffman Agency for five years and counting. Welcome to the world of Communications. Or in my own words, “The Communications [...]

The Phrase that Often Wrecked the “Mood” During Press Interviews in Asia

July 1st, 2016|

Back in the early days of Hoffman Asia Pacific, U.S. clients asked us to provide tour support for their executives visiting Singapore. They wanted us to set up meetings with media [...]

Asia Pacific Reunion in Silicon Valley

June 23rd, 2016|

Maureen Tseng’s visit to Silicon Valley late last year — Mo was AP employee No. 1 joining the Agency in early 1997 — was cause for an impromptu reunion. Mo’s sister and [...]

Establishing Connections across the Causeway

June 16th, 2016|

Above Photo:  Hoffman and Emerald Comms in Malacca for an off-site meeting in 2007. Top L-R: Jana Ponnudurai, Neethiya Sadagopal, Lee Ling, Mayda Jutahkiti, Janice Wang Bottom L-R: Rene Leow, Tay [...]

Putting the “Man” in Hoffman

June 7th, 2016|

Congrats to Lou and The Hoffman Agency team in Asia Pacific on your 20th anniversary. It’s a good age to be in, I reckon – old enough to show staying power, [...]

PR Agency Offsite, Japan Style

May 31st, 2016|

As in the U.S., company offsites are quite common in Japan. The history goes back to before the World War II when appreciation for everyone’s hard work was rewarded with a [...]