Happy Mid-Autumn Festival!

“Ignore that comment — follow your heart” … and I’m still here 16 years later

May 25th, 2016|

That’s what Michelle Herman told me not long after I was hired. According to Lou: “Lydia is so serious. You think she can fit in to our culture? At least smile for [...]

My Introduction to Asia Pacific PR 101

May 23rd, 2016|

I had barely unpacked in Singapore in 1996 when I heard from our client HP. The company was hosting a major customer/media conference in a luxury resort on Phuket Island, Thailand, and my presence as media contact was requested. Hoffman Asia Pacific was barely hatched at that point, but that’s why we were there.

Learning to Create Myself as a Hoffman Intern

May 16th, 2016|

Firstly — a huge congratulations to Hoffman for its accomplishments in the past 20 years in Asia Pacific. It’s a huge milestone, and I am so happy to be part of [...]

“I Never Saw a Moor …”

May 10th, 2016|

It’s been quite the thrill for me to watch the activities of Hoffman’s Asia Pacific operation over the years. I’ve been lucky enough to work with a long string of dynamic [...]

아시아 진출 20주년을 맞는 우리의 자세, 호프만에이전시가 소개하는 디지털 PR 3대 전략

May 2nd, 2016|

  English Version 1987년 실리콘밸리에서 출발해 세계 각국에서 다양한 클라이언트들의 종합적인 홍보 서비스를 지원해 온 호프만에이전시가 아시아 진출 20주년을 맞이했습니다. 그 동안 호프만에이전시는 크고 작은 변화에 적극적으로 대응하며 고객지향적인 비즈니스모델을 발전시켜왔는데요. [...]

Celebrating Its 20 Years in Asia — The Hoffman Agency’s Three Strategies in Digital PR

April 29th, 2016|

Established at Silicon Valley in 1987, The Hoffman Agency has provided comprehensive PR support to a variety of clients all over the world, and is now celebrating its 20th anniversary in Asia. Throughout its history, the Agency has actively responded to various industry changes to develop a client-centric business model.