Talk About Being Truly Global
Malaysian girl in Silicon Valley. Who would have thought? Sixteen years ago, I made my way to San Jose. It was 1999, my 10th month into a great job at Intel, [...]
Team Spirit a Winner for Hoffman Asia Pacific
We first connected with David Frost, founder of Australian PR agency PR Deadlines, back in 2001 for an assignment involving Juniper Networks. The fit worked. We’ve been teaming with PR Deadlines ever [...]
Twenty Years in a Changing World
I met Julian in 1993 when he was working in Silicon Valley for Cunningham (later sold to Citigate). Between his smarts, professorial air and British accent — still slays American audiences; [...]
No Tears Shed in Departing the “Chocolate Building” in Beijing
When The China International Trust and Investment Corporation (CITIC) building in Beijing flung open its doors in 1985, its 29 floors qualified it as the tallest building in town. Even 15 [...]
One-year Assignment in Singapore Does Not Include Prized Alfa Romeo 164
We took Lou Hoffman’s word for it 20 years ago when he decided there was opportunity in Asia Pacific for a relatively small, independent, San Jose, California-based public relations consulting firm. [...]
And I call it “Kismet”
Have you ever felt that some things in life were meant to happen exactly the way they had and that even if you had the power to change the past, you [...]