June 2020

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

By Cecilia Zhong, Senior Account Executive “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. “You are not gonna quit and join her company, are you?” asked his boss, half-jokingly. They were talking about the sweet gig I got: a 15-week work trip across Hong Kong, [...]

May 2016

“I Never Saw a Moor …”

It’s been quite the thrill for me to watch the activities of Hoffman’s Asia Pacific operation over the years. I’ve been lucky enough to work with a long string of dynamic players — from Lou himself, to Ray Shuster, Michelle Herman, Maureen Tseng, Lydia Lau, Jenny Chan, Shingo Nomura, Kaori Saito, [...]

April 2016

China and the Résumé that Didn’t Slip Between the Cracks

Photo Caption: My relationship with Zhong evolved into a friendship. This photo shows her with my kids (Diego and Pilar) in their younger days during a day trip to San Francisco. I had the good fortune of calling The Hoffman Agency my employer for more than 16 years, beginning my journey [...]

March 2016

“I Couldn’t Take Those Rude Emails Anymore”

Kaori Saito launched our operation in Japan. As you’ll hear from her, she didn’t want the job. I remember a breakfast meeting at Hobee’s and her challenging me with “Why do you even think I can do this job?” But she was the right person for the job. She was a [...]