December 2019

Singapore Team Moves Into New Digs

Nothing says “things are on a pretty good roll” like running out of office space. With that as a backdrop, our Singapore team recently moved into new office space that comes with elbow space. Check out the video below that captures the office vibe. Once again proving “the story is always there.”

September 2019

Translating a Silicon Valley Culture in Japan

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I found the idea of blending a Silicon Valley mentality with the Japanese way quite appealing. While I didn’t understand exactly [...]

October 2016

Reflections on My Time at Hoffman

Walau eh, we have known each other that long ah? Gila! (Translation: Holy Cow, we have known each other that long? Crazy!) Yes, as you may have guessed, I used to live in Singapore. Yes, I have been known to hang out with only Chinese, Malays and Indians, not with Ang [...]

My Nine-year Trek with Hoffman Singapore

What does it say about an employer when an employee spends the bulk of her working years with the company? I’m sure you’d agree with me that it speaks volumes. Volumes of the people, culture and management of that company — The Hoffman Agency. In this day and age of short [...]