March 2016

And I call it “Kismet”

Have you ever felt that some things in life were meant to happen exactly the way they had and that even if you had the power to change the past, you wouldn’t have done it any other way? I’ll bet that many would feel this way about a past love, a [...]

February 2016

Revisiting the Definition of Global Public Relations

Global PR is more than just the dots on a map. The most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic questions go a long way toward revealing the presence of a global mentality: Do the account team members collaborate in [...]