PR in Korea Archives - Chicken Rice for the Soul

March 2016

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The Connection Between Hoffman Asia Pacific and the 1997 Economic Crisis in Korea

asia pr, Early Days

The Connection Between Hoffman Asia Pacific and the 1997 Economic Crisis in Korea

I met Young Sohn for the first time in 1994 during the “infamous” Hyundai Electronics press tour. It’s hard to explain in words, but I felt an instant connection with this man. How can this be? Even today, I’m not quite sure. Here’s what I do know. What started off as [...]

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The Chairs

Alumni, asia pr, Early Days

The Chairs

We talk about the launch of Asia Pacific as if it were one launch. That couldn’t be further from the truth. Every single office had to be started from scratch. Behind every single office stands an individual who believed in our mission and worked 24/7 to make it happen. For the [...]