July 2016

The Phrase that Often Wrecked the “Mood” During Press Interviews in Asia

Back in the early days of Hoffman Asia Pacific, U.S. clients asked us to provide tour support for their executives visiting Singapore. They wanted us to set up meetings with media and local leadership, create schedules and provide chauffeur service. Eventually, we responded to those requests this way: “Hold on, you [...]

May 2016

My Introduction to Asia Pacific PR 101

I had barely unpacked in Singapore in 1996 when I heard from our client HP. The company was hosting a major customer/media conference in a luxury resort on Phuket Island, Thailand, and my presence as media contact was requested. Hoffman Asia Pacific was barely hatched at that point, but that’s why we were there.

March 2016

And I call it “Kismet”

Have you ever felt that some things in life were meant to happen exactly the way they had and that even if you had the power to change the past, you wouldn’t have done it any other way? I’ll bet that many would feel this way about a past love, a [...]