English Version 1987년 실리콘밸리에서 출발해 세계 각국에서 다양한 클라이언트들의 종합적인 홍보 서비스를 지원해 온 호프만에이전시가 아시아 진출 20주년을 맞이했습니다. 그 동안 호프만에이전시는 크고 작은 변화에 적극적으로 대응하며 고객지향적인 비즈니스모델을 발전시켜왔는데요. 그 중에서도 호프만에이전시가 가장 주목하고 있는 변화는 단연 ‘디지털화(Digitalization)’입니다. 다른 모든 산업과 마찬가지로 PR산업 환경에서도 디지털로의 전환은 매체나 기업의 홍보 [...]
Established at Silicon Valley in 1987, The Hoffman Agency has provided comprehensive PR support to a variety of clients all over the world, and is now celebrating its 20th anniversary in Asia. Throughout its history, the Agency has actively responded to various industry changes to develop a client-centric business model.
My time at The Hoffman Agency was regretfully short-lived, but so full — impactFUL and meaningFUL, that is. It represented a turning point in my career — from meeting the most amazing people and picking up important lessons in leadership, to learning the true art of storytelling. I joined the Singapore [...]
Congratulations to The Hoffman Agency (HA) for 20 years in Asia Pacific. Lou, Ray Schuster and Maureen Tseng had one heck of a vision. It is great to see that their vision has materialized. From the outside, it seems like the company is as strong as ever having reinvented itself as a [...]
