English Version 1987년 실리콘밸리에서 출발해 세계 각국에서 다양한 클라이언트들의 종합적인 홍보 서비스를 지원해 온 호프만에이전시가 아시아 진출 20주년을 맞이했습니다. 그 동안 호프만에이전시는 크고 작은 변화에 적극적으로 대응하며 고객지향적인 비즈니스모델을 발전시켜왔는데요. 그 중에서도 호프만에이전시가 가장 주목하고 있는 변화는 단연 ‘디지털화(Digitalization)’입니다. 다른 모든 산업과 마찬가지로 PR산업 환경에서도 디지털로의 전환은 매체나 기업의 홍보 [...]
Established at Silicon Valley in 1987, The Hoffman Agency has provided comprehensive PR support to a variety of clients all over the world, and is now celebrating its 20th anniversary in Asia. Throughout its history, the Agency has actively responded to various industry changes to develop a client-centric business model.
I didn’t know it at the time, but the Hyundai Electronics press tour in 1994 saw the start of two special relationships in Asia. You’ve already heard from Young Sohn, founder of InComm and our partner in Korea for the early years. The second person was Olive Ting, whose firm Era [...]
Photo Caption: My relationship with Zhong evolved into a friendship. This photo shows her with my kids (Diego and Pilar) in their younger days during a day trip to San Francisco. I had the good fortune of calling The Hoffman Agency my employer for more than 16 years, beginning my journey [...]
Malaysian girl in Silicon Valley. Who would have thought? Sixteen years ago, I made my way to San Jose. It was 1999, my 10th month into a great job at Intel, and I was loving every bit of it. Little did I know that things were about to change drastically and [...]
Have you ever felt that some things in life were meant to happen exactly the way they had and that even if you had the power to change the past, you wouldn’t have done it any other way? I’ll bet that many would feel this way about a past love, a [...]
I met Young Sohn for the first time in 1994 during the “infamous” Hyundai Electronics press tour. It’s hard to explain in words, but I felt an instant connection with this man. How can this be? Even today, I’m not quite sure. Here’s what I do know. What started off as [...]
Some celebrities achieve one-name status. Adele. Ronaldo. Kobe. As the Agency’s first staff member hired in Asia Pacific, Maureen Tseng has achieved one-syllable status … “Mo.” Out of all the decisions Ray Schuster, who launched our AP operation, made over his stint in Singapore, I think he’d agree the hiring of [...]
