As in the U.S., company offsites are quite common in Japan. The history goes back to before the World War II when appreciation for everyone’s hard work was rewarded with a trip to a hot springs. Furthermore, there’s a tradition of what’s called the Graduate trip in most Japanese elementary schools, [...]
That’s what Michelle Herman told me not long after I was hired. According to Lou: “Lydia is so serious. You think she can fit in to our culture? At least smile for us?” This was how it began. Lou and Michelle had the privilege of witnessing me in a light blue dress [...]
I had barely unpacked in Singapore in 1996 when I heard from our client HP. The company was hosting a major customer/media conference in a luxury resort on Phuket Island, Thailand, and my presence as media contact was requested. Hoffman Asia Pacific was barely hatched at that point, but that’s why we were there.
Firstly — a huge congratulations to Hoffman for its accomplishments in the past 20 years in Asia Pacific. It’s a huge milestone, and I am so happy to be part of this celebration! Five years ago, I spent a summer interning at Hoffman Hong Kong. It represented a fun and scary [...]
It’s been quite the thrill for me to watch the activities of Hoffman’s Asia Pacific operation over the years. I’ve been lucky enough to work with a long string of dynamic players — from Lou himself, to Ray Shuster, Michelle Herman, Maureen Tseng, Lydia Lau, Jenny Chan, Shingo Nomura, Kaori Saito, [...]
English Version 1987년 실리콘밸리에서 출발해 세계 각국에서 다양한 클라이언트들의 종합적인 홍보 서비스를 지원해 온 호프만에이전시가 아시아 진출 20주년을 맞이했습니다. 그 동안 호프만에이전시는 크고 작은 변화에 적극적으로 대응하며 고객지향적인 비즈니스모델을 발전시켜왔는데요. 그 중에서도 호프만에이전시가 가장 주목하고 있는 변화는 단연 ‘디지털화(Digitalization)’입니다. 다른 모든 산업과 마찬가지로 PR산업 환경에서도 디지털로의 전환은 매체나 기업의 홍보 [...]
