To “borrow” a line, offices don’t work with each other. People work with each other. With this in mind, the Agency has taken steps in its operation and implemented several programs all in the name of helping staff members get to know their colleagues in other offices around the world. One of these programs is [...]
By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I found the idea of blending a Silicon Valley mentality with the Japanese way quite appealing. While I didn’t understand exactly [...]
That’s what Michelle Herman told me not long after I was hired. According to Lou: “Lydia is so serious. You think she can fit in to our culture? At least smile for us?” This was how it began. Lou and Michelle had the privilege of witnessing me in a light blue dress [...]
Firstly — a huge congratulations to Hoffman for its accomplishments in the past 20 years in Asia Pacific. It’s a huge milestone, and I am so happy to be part of this celebration! Five years ago, I spent a summer interning at Hoffman Hong Kong. It represented a fun and scary [...]
Some celebrities achieve one-name status. Adele. Ronaldo. Kobe. As the Agency’s first staff member hired in Asia Pacific, Maureen Tseng has achieved one-syllable status … “Mo.” Out of all the decisions Ray Schuster, who launched our AP operation, made over his stint in Singapore, I think he’d agree the hiring of [...]
