global PR Archives - Chicken Rice for the Soul

August 2016

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Inc. Magazine Features Agency’s International Expansion

asia pr, Early Days, Featured Posts

Inc. Magazine Features Agency’s International Expansion

The Agency’s global operation caught the attention of Inc. Magazine in 2007. Focusing on Asia, the journalist examined the different approaches used by the Agency in opening up international offices. The following is the original article as it appeared in Inc ("enhanced" with a few links). Six Ways to Open an [...]

February 2016

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Revisiting the Definition of Global Public Relations

asia pr, Current Staff

Revisiting the Definition of Global Public Relations

Global PR is more than just the dots on a map. The most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic questions go a long way toward revealing the presence of a global mentality: Do the account team members collaborate in [...]