This headline and the post below appeared five years ago. Well, the future has officially arrived. Our China team is now building self-contained campaigns around WeChat every week, some of which are designed for lead generation. Think of these campaigns as social CRM or if you insist SCRM. The New York Times created a video [...]
By Stephanie Yang, Account Director, Hoffman Taiwan On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei. The photo above, fit for a postcard, was taken from our office on the 30th floor during the big event. [...]
Creating a timeline covering 20 years is fraught with peril. On the pragmatic side, how much does anyone really remember from, say, 1999? If we had known back in 1996 that we would be putting together a timeline in 2016 commemorating 20 years in the region, we would have systematically captured [...]
The Agency’s global operation caught the attention of Inc. Magazine in 2007. Focusing on Asia, the journalist examined the different approaches used by the Agency in opening up international offices. The following is the original article as it appeared in Inc ("enhanced" with a few links). Six Ways to Open an [...]
