June 2020

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

By Cecilia Zhong, Senior Account Executive “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. “You are not gonna quit and join her company, are you?” asked his boss, half-jokingly. They were talking about the sweet gig I got: a 15-week work trip across Hong Kong, [...]

March 2017

Playing the Long Game in China

(Post originally appeared on Ishmael's Corner) When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer believe this. Instead, it’s clear to me that our long-term success on the international front depends on China. When we [...]

June 2016

Establishing Connections across the Causeway

Above Photo:  Hoffman and Emerald Comms in Malacca for an off-site meeting in 2007. Top L-R: Jana Ponnudurai, Neethiya Sadagopal, Lee Ling, Mayda Jutahkiti, Janice Wang Bottom L-R: Rene Leow, Tay Kuan Yan (ex GM of HA), Jisun Kim, Maureen Tseng Our link with The Hoffman Agency started in 2004. It [...]

March 2016

No Tears Shed in Departing the “Chocolate Building” in Beijing

When The China International Trust and Investment Corporation (CITIC) building in Beijing flung open its doors in 1985, its 29 floors qualified it as the tallest building in town. Even 15 years later when we entered China, the address still carried prestige though it had long ago lost its title as [...]