June 2020

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

By Cecilia Zhong, Senior Account Executive “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. “You are not gonna quit and join her company, are you?” asked his boss, half-jokingly. They were talking about the sweet gig I got: a 15-week work trip across Hong Kong, [...]

June 2016

Asia Pacific Reunion in Silicon Valley

Maureen Tseng’s visit to Silicon Valley late last year — Mo was AP employee No. 1 joining the Agency in early 1997 — was cause for an impromptu reunion. Mo’s sister and brother-in-law, who also happen to be the parents of one of our account managers in Hoffman’s Silicon Valley office, Lauren [...]

April 2016

Intersection of East (Taiwan) and West (Silicon Valley) Transcends Business

I didn’t know it at the time, but the Hyundai Electronics press tour in 1994 saw the start of two special relationships in Asia. You’ve already heard from Young Sohn, founder of InComm and our partner in Korea for the early years. The second person was Olive Ting, whose firm Era [...]

March 2016

Reflections on My Life at Hoffman

Some celebrities achieve one-name status. Adele. Ronaldo. Kobe. As the Agency’s first staff member hired in Asia Pacific, Maureen Tseng has achieved one-syllable status … “Mo.” Out of all the decisions Ray Schuster, who launched our AP operation, made over his stint in Singapore, I think he’d agree the hiring of [...]