Kaori Saito launched our operation in Japan. As you’ll hear from her, she didn’t want the job. I remember a breakfast meeting at Hobee’s and her challenging me with “Why do you even think I can do this job?” But she was the right person for the job. She was a [...]
Ray Schuster started our Asia Pacific operation in Singapore. It wasn’t easy. We didn’t have an international expansion department. No, I take that back. Ray was our international expansion department. He navigated the government regulations. He found our office space and oversaw the buildout as well as played interior designer down to [...]
We talk about the launch of Asia Pacific as if it were one launch. That couldn’t be further from the truth. Every single office had to be started from scratch. Behind every single office stands an individual who believed in our mission and worked 24/7 to make it happen. For the [...]
Some celebrities achieve one-name status. Adele. Ronaldo. Kobe. As the Agency’s first staff member hired in Asia Pacific, Maureen Tseng has achieved one-syllable status … “Mo.” Out of all the decisions Ray Schuster, who launched our AP operation, made over his stint in Singapore, I think he’d agree the hiring of [...]
Congratulations to The Hoffman Agency (HA) for 20 years in Asia Pacific. Lou, Ray Schuster and Maureen Tseng had one heck of a vision. It is great to see that their vision has materialized. From the outside, it seems like the company is as strong as ever having reinvented itself as a [...]
When Lou asked me to contribute some thoughts about the 20th anniversary of Hoffman AP, I told him I was truly honored because being involved at the beginning meant so much to me, not to mention providing an opportunity to hone my global communications chops. Moreover, it was such a stroke of [...]
