By Cecilia Zhong, Senior Account Executive “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. “You are not gonna quit and join her company, are you?” asked his boss, half-jokingly. They were talking about the sweet gig I got: a 15-week work trip across Hong Kong, [...]
Asia Pacific MD Caroline Hsu led a three-day regional summit last week. After two days of discussions, brainstorming, and yes, a “few” PowerPoint presentations, day three gave new meaning to the phrase, “If you can’t take the heat, get out of the kitchen.” Breaking into four teams, participants cooked a traditional four-course Thai meal: Tom [...]
By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I found the idea of blending a Silicon Valley mentality with the Japanese way quite appealing. While I didn’t understand exactly [...]
Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology. A regular commentator on Bloomberg TV and [...]
20岁对成年人来说，可能只意味着从青涩少年到踌躇青年的转变，但是对于一家在市场上屡经淬炼和证明的国际公关公司来说，则意味着太多的起承转合和动人故事。。。这就是今天的主角，霍夫曼公关，源自美国科技创新的心脏-硅谷地区，深耕亚洲20年，以专注，务实和创新在亚洲打出科技传播的一块“金字招牌” 20岁生日快乐，霍夫曼中国！ 霍夫曼中国20岁生日PARTY，正式拉开序幕，你，准备好了吗？
The Agency’s global operation caught the attention of Inc. Magazine in 2007. Focusing on Asia, the journalist examined the different approaches used by the Agency in opening up international offices. The following is the original article as it appeared in Inc ("enhanced" with a few links). Six Ways to Open an [...]
Back in the early days of Hoffman Asia Pacific, U.S. clients asked us to provide tour support for their executives visiting Singapore. They wanted us to set up meetings with media and local leadership, create schedules and provide chauffeur service. Eventually, we responded to those requests this way: “Hold on, you [...]
I had barely unpacked in Singapore in 1996 when I heard from our client HP. The company was hosting a major customer/media conference in a luxury resort on Phuket Island, Thailand, and my presence as media contact was requested. Hoffman Asia Pacific was barely hatched at that point, but that’s why we were there.
The first few months of my work in Singapore in 1996 were complicated because I had to leave the country every 60 days to have my passport re-stamped as a visitor. In addition to a few out-of-country business trips, and one trip home, that meant a couple of one-night sojourns on [...]
We first connected with David Frost, founder of Australian PR agency PR Deadlines, back in 2001 for an assignment involving Juniper Networks. The fit worked. We’ve been teaming with PR Deadlines ever since. David’s son Luke is now a big part of PR Deadlines. Even at an early age, Luke proved calm [...]
