March 2020

Hoffman Agency Names Thomas Franky as General Manager in Indonesia

By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market in the West. We believe that is about to change. Consider that PricewaterhouseCoopers predicts that Indonesia will constitute the fifth [...]

September 2019

Translating a Silicon Valley Culture in Japan

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I found the idea of blending a Silicon Valley mentality with the Japanese way quite appealing. While I didn’t understand exactly [...]

June 2016

Asia Pacific Reunion in Silicon Valley

Maureen Tseng’s visit to Silicon Valley late last year — Mo was AP employee No. 1 joining the Agency in early 1997 — was cause for an impromptu reunion. Mo’s sister and brother-in-law, who also happen to be the parents of one of our account managers in Hoffman’s Silicon Valley office, Lauren [...]