What does it say about an employer when an employee spends the bulk of her working years with the company? I’m sure you’d agree with me that it speaks volumes. Volumes of the people, culture and management of that company — The Hoffman Agency. In this day and age of short [...]
After two plus years with The Hoffman Agency, as a bright-eyed and bushy-tailed AE, I found myself sitting across from Lou at a classic American diner early in the morning. Eating waffles and talking PR. Lou’s surprise proposal? To take part in Hoffman’s Building Bridges program. Leave for Hong Kong [...]
Your eyes aren’t deceiving you. The Agency actually ran an advertising campaign on CNBC Asia in 2003, sharing the stage with the likes of Credit Suisse and the Tourism Authority of Thailand. In the spirit of full disclosure, landing CNBC as a client in Asia included a “door” into broadcast advertising. [...]
Having called this blog “Chicken Rice of the Soul,” we have a certain obligation to cover the news that the Singaporean hawker stand, “Hong Kong Soya Sauce Chicken Rice and Noodle”— obviously didn’t hire a branding expert to create the name — earned a Michelin star. When Chef Chan Hon Meng received [...]
Creating a timeline covering 20 years is fraught with peril. On the pragmatic side, how much does anyone really remember from, say, 1999? If we had known back in 1996 that we would be putting together a timeline in 2016 commemorating 20 years in the region, we would have systematically captured [...]
The Agency’s global operation caught the attention of Inc. Magazine in 2007. Focusing on Asia, the journalist examined the different approaches used by the Agency in opening up international offices. The following is the original article as it appeared in Inc ("enhanced" with a few links). Six Ways to Open an [...]
Lou and I have history and a friendship that goes back to the 1970s. Lou, his brother Jerry and I wrestled in high school. Jerry and I were inseparable. Throughout wrestling season we were on strict diets. During the off-season when we could eat freely, chicken seemed to be the main [...]
Hi. My name is Bridget Kow. I’ve been working in The Hoffman Agency for five years and counting. Welcome to the world of Communications. Or in my own words, “The Communications Autobahn.” Why “Autobahn?” Besides the fact that it makes PR seem cooler, it is an analogy on how fast pace [...]
Back in the early days of Hoffman Asia Pacific, U.S. clients asked us to provide tour support for their executives visiting Singapore. They wanted us to set up meetings with media and local leadership, create schedules and provide chauffeur service. Eventually, we responded to those requests this way: “Hold on, you [...]
Maureen Tseng’s visit to Silicon Valley late last year — Mo was AP employee No. 1 joining the Agency in early 1997 — was cause for an impromptu reunion. Mo’s sister and brother-in-law, who also happen to be the parents of one of our account managers in Hoffman’s Silicon Valley office, Lauren [...]
