June 2020

Celebrating the Dragon Boat Festival

It's that time of year.

October 2019

Agency Leaders Attend Rigorous Cooking Class in the Spirit of Team Building

Asia Pacific MD Caroline Hsu led a three-day regional summit last week. After two days of discussions, brainstorming, and yes, a “few” PowerPoint presentations, day three gave new meaning to the phrase, “If you can’t take the heat, get out of the kitchen.” Breaking into four teams, participants cooked a traditional four-course Thai meal: Tom [...]

September 2019

Translating a Silicon Valley Culture in Japan

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I found the idea of blending a Silicon Valley mentality with the Japanese way quite appealing. While I didn’t understand exactly [...]

May 2016

Learning to Create Myself as a Hoffman Intern

Firstly — a huge congratulations to Hoffman for its accomplishments in the past 20 years in Asia Pacific. It’s a huge milestone, and I am so happy to be part of this celebration! Five years ago, I spent a summer interning at Hoffman Hong Kong. It represented a fun and scary [...]

March 2016

“I Couldn’t Take Those Rude Emails Anymore”

Kaori Saito launched our operation in Japan. As you’ll hear from her, she didn’t want the job. I remember a breakfast meeting at Hobee’s and her challenging me with “Why do you even think I can do this job?” But she was the right person for the job. She was a [...]