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  • Hoffman Agency group shot

源自硅谷,深耕亚洲,走过20年的科技传播“金字招牌”

20岁对成年人来说,可能只意味着从青涩少年到踌躇青年的转变,但是对于一家在市场上屡经淬炼和证明的国际公关公司来说,则意味着太多的起承转合和动人故事。。。这就是今天的主角,霍夫曼公关,源自美国科技创新的心脏-硅谷地区,深耕亚洲20年,以专注,务实和创新在亚洲打出科技传播的一块“金字招牌” 20岁生日快乐,霍夫曼中国! 霍夫曼中国20岁生日PARTY,正式拉开序幕,你,准备好了吗?

Asia Pacific Reunion in Silicon Valley

June 23rd, 2016|

Maureen Tseng’s visit to Silicon Valley late last year — Mo was AP employee No. 1 joining the Agency in early 1997 — was cause for an impromptu reunion. Mo’s sister and [...]

Establishing Connections across the Causeway

June 16th, 2016|

Above Photo:  Hoffman and Emerald Comms in Malacca for an off-site meeting in 2007. Top L-R: Jana Ponnudurai, Neethiya Sadagopal, Lee Ling, Mayda Jutahkiti, Janice Wang Bottom L-R: Rene Leow, Tay [...]

Putting the “Man” in Hoffman

June 7th, 2016|

Congrats to Lou and The Hoffman Agency team in Asia Pacific on your 20th anniversary. It’s a good age to be in, I reckon – old enough to show staying power, [...]

PR Agency Offsite, Japan Style

May 31st, 2016|

As in the U.S., company offsites are quite common in Japan. The history goes back to before the World War II when appreciation for everyone’s hard work was rewarded with a [...]

“Ignore that comment — follow your heart” … and I’m still here 16 years later

May 25th, 2016|

That’s what Michelle Herman told me not long after I was hired. According to Lou: “Lydia is so serious. You think she can fit in to our culture? At least smile for [...]

My Introduction to Asia Pacific PR 101

May 23rd, 2016|

I had barely unpacked in Singapore in 1996 when I heard from our client HP. The company was hosting a major customer/media conference in a luxury resort on Phuket Island, Thailand, and my presence as media contact was requested. Hoffman Asia Pacific was barely hatched at that point, but that’s why we were there.