Playing the Long Game in China

(Post originally appeared on Ishmael's Corner) When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer [...]

The Phrase that Often Wrecked the “Mood” During Press Interviews in Asia

July 1st, 2016|

Back in the early days of Hoffman Asia Pacific, U.S. clients asked us to provide tour support for their executives visiting Singapore. They wanted us to set up meetings with media [...]

Asia Pacific Reunion in Silicon Valley

June 23rd, 2016|

Maureen Tseng’s visit to Silicon Valley late last year — Mo was AP employee No. 1 joining the Agency in early 1997 — was cause for an impromptu reunion. Mo’s sister and [...]

Establishing Connections across the Causeway

June 16th, 2016|

Above Photo:  Hoffman and Emerald Comms in Malacca for an off-site meeting in 2007. Top L-R: Jana Ponnudurai, Neethiya Sadagopal, Lee Ling, Mayda Jutahkiti, Janice Wang Bottom L-R: Rene Leow, Tay [...]

Putting the “Man” in Hoffman

June 7th, 2016|

Congrats to Lou and The Hoffman Agency team in Asia Pacific on your 20th anniversary. It’s a good age to be in, I reckon – old enough to show staying power, [...]

PR Agency Offsite, Japan Style

May 31st, 2016|

As in the U.S., company offsites are quite common in Japan. The history goes back to before the World War II when appreciation for everyone’s hard work was rewarded with a [...]

“Ignore that comment — follow your heart” … and I’m still here 16 years later

May 25th, 2016|

That’s what Michelle Herman told me not long after I was hired. According to Lou: “Lydia is so serious. You think she can fit in to our culture? At least smile for [...]