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源自硅谷,深耕亚洲,走过20年的科技传播“金字招牌”

20岁对成年人来说,可能只意味着从青涩少年到踌躇青年的转变,但是对于一家在市场上屡经淬炼和证明的国际公关公司来说,则意味着太多的起承转合和动人故事。。。这就是今天的主角,霍夫曼公关,源自美国科技创新的心脏-硅谷地区,深耕亚洲20年,以专注,务实和创新在亚洲打出科技传播的一块“金字招牌” 20岁生日快乐,霍夫曼中国! 霍夫曼中国20岁生日PARTY,正式拉开序幕,你,准备好了吗?

Hoffman’s Singapore Office .1 Mile from Hawker Stand that Wins Michelin Star

September 8th, 2016|

Having called this blog “Chicken Rice of the Soul,” we have a certain obligation to cover the news that the Singaporean hawker stand, “Hong Kong Soya Sauce Chicken Rice and Noodle”— obviously [...]

How We Roll in Asia, The First 20 Years

August 26th, 2016|

Creating a timeline covering 20 years is fraught with peril. On the pragmatic side, how much does anyone really remember from, say, 1999? If we had known back in 1996 that [...]

Inc. Magazine Features Agency’s International Expansion

August 11th, 2016|

The Agency’s global operation caught the attention of Inc. Magazine in 2007. Focusing on Asia, the journalist examined the different approaches used by the Agency in opening up international offices. The [...]

The Tale of Two Tucson Boys in Asia

July 27th, 2016|

Lou and I have history and a friendship that goes back to the 1970s. Lou, his brother Jerry and I wrestled in high school. Jerry and I were inseparable. Throughout wrestling [...]

Life in the Comms Autobahn ─ My Ode to PR

July 11th, 2016|

Hi. My name is Bridget Kow. I’ve been working in The Hoffman Agency for five years and counting. Welcome to the world of Communications. Or in my own words, “The Communications [...]

The Phrase that Often Wrecked the “Mood” During Press Interviews in Asia

July 1st, 2016|

Back in the early days of Hoffman Asia Pacific, U.S. clients asked us to provide tour support for their executives visiting Singapore. They wanted us to set up meetings with media [...]