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Playing the Long Game in China

(Post originally appeared on Ishmael's Corner) When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer [...]

The CNBC Advertising Campaign in Asia

September 23rd, 2016|

Your eyes aren’t deceiving you. The Agency actually ran an advertising campaign on CNBC Asia in 2003, sharing the stage with the likes of Credit Suisse and the Tourism Authority of [...]

Hoffman’s Singapore Office .1 Mile from Hawker Stand that Wins Michelin Star

September 8th, 2016|

Having called this blog “Chicken Rice of the Soul,” we have a certain obligation to cover the news that the Singaporean hawker stand, “Hong Kong Soya Sauce Chicken Rice and Noodle”— obviously [...]

How We Roll in Asia, The First 20 Years

August 26th, 2016|

Creating a timeline covering 20 years is fraught with peril. On the pragmatic side, how much does anyone really remember from, say, 1999? If we had known back in 1996 that [...]

Inc. Magazine Features Agency’s International Expansion

August 11th, 2016|

The Agency’s global operation caught the attention of Inc. Magazine in 2007. Focusing on Asia, the journalist examined the different approaches used by the Agency in opening up international offices. The [...]

The Tale of Two Tucson Boys in Asia

July 27th, 2016|

Lou and I have history and a friendship that goes back to the 1970s. Lou, his brother Jerry and I wrestled in high school. Jerry and I were inseparable. Throughout wrestling [...]

Life in the Comms Autobahn ─ My Ode to PR

July 11th, 2016|

Hi. My name is Bridget Kow. I’ve been working in The Hoffman Agency for five years and counting. Welcome to the world of Communications. Or in my own words, “The Communications [...]