Congrats to Lou and The Hoffman Agency team in Asia Pacific on your 20th anniversary. It’s a good age to be in, I reckon – old enough to show staying power, but still have the swagger of youth. Being 20 is when you feel invincible and you know that there’s still [...]
This stretch of Tanjong Pagar Road “showcases” our first office in Singapore. It turns out the very same shot appears in Wikipedia. Talk about a startup. In 1996 Hoffman Asia Pacific was a classic — roots spreading from San Jose to Singapore in one fell swoop, without proven leadership (me), little-to-no [...]
Photo Caption: My relationship with Zhong evolved into a friendship. This photo shows her with my kids (Diego and Pilar) in their younger days during a day trip to San Francisco. I had the good fortune of calling The Hoffman Agency my employer for more than 16 years, beginning my journey [...]
The above photo depicts the front of a store in Shanghai called “Children’s Food.” I’m thinking such a store capitalizes on all parents’ quest to give their kids the best — the best education, the best nutrition, etc. Not quite. It turns out “Children’s Food” sells candy. Row after row after row of every type of candy you can imagine. I never thought of malt balls and gummy bears as children’s food. With that said, I admire the owner’s pluck in putting a positive spin on candy.
