What does it say about an employer when an employee spends the bulk of her working years with the company? I’m sure you’d agree with me that it speaks volumes. Volumes of the people, culture and management of that company — The Hoffman Agency. In this day and age of short [...]
After two plus years with The Hoffman Agency, as a bright-eyed and bushy-tailed AE, I found myself sitting across from Lou at a classic American diner early in the morning. Eating waffles and talking PR. Lou’s surprise proposal? To take part in Hoffman’s Building Bridges program. Leave for Hong Kong [...]
Your eyes aren’t deceiving you. The Agency actually ran an advertising campaign on CNBC Asia in 2003, sharing the stage with the likes of Credit Suisse and the Tourism Authority of Thailand. In the spirit of full disclosure, landing CNBC as a client in Asia included a “door” into broadcast advertising. [...]
The Agency’s global operation caught the attention of Inc. Magazine in 2007. Focusing on Asia, the journalist examined the different approaches used by the Agency in opening up international offices. The following is the original article as it appeared in Inc ("enhanced" with a few links). Six Ways to Open an [...]
Lou and I have history and a friendship that goes back to the 1970s. Lou, his brother Jerry and I wrestled in high school. Jerry and I were inseparable. Throughout wrestling season we were on strict diets. During the off-season when we could eat freely, chicken seemed to be the main [...]
Hi. My name is Bridget Kow. I’ve been working in The Hoffman Agency for five years and counting. Welcome to the world of Communications. Or in my own words, “The Communications Autobahn.” Why “Autobahn?” Besides the fact that it makes PR seem cooler, it is an analogy on how fast pace [...]
Above Photo: Hoffman and Emerald Comms in Malacca for an off-site meeting in 2007. Top L-R: Jana Ponnudurai, Neethiya Sadagopal, Lee Ling, Mayda Jutahkiti, Janice Wang Bottom L-R: Rene Leow, Tay Kuan Yan (ex GM of HA), Jisun Kim, Maureen Tseng Our link with The Hoffman Agency started in 2004. It [...]
Congrats to Lou and The Hoffman Agency team in Asia Pacific on your 20th anniversary. It’s a good age to be in, I reckon – old enough to show staying power, but still have the swagger of youth. Being 20 is when you feel invincible and you know that there’s still [...]
As in the U.S., company offsites are quite common in Japan. The history goes back to before the World War II when appreciation for everyone’s hard work was rewarded with a trip to a hot springs. Furthermore, there’s a tradition of what’s called the Graduate trip in most Japanese elementary schools, [...]
It’s been quite the thrill for me to watch the activities of Hoffman’s Asia Pacific operation over the years. I’ve been lucky enough to work with a long string of dynamic players — from Lou himself, to Ray Shuster, Michelle Herman, Maureen Tseng, Lydia Lau, Jenny Chan, Shingo Nomura, Kaori Saito, [...]
