December 2016

Twenty Birthday Cakes Later

Birthday celebrations usually involve a huge party, lots of food and sometimes, copious amounts of alcohol. In that regard, The Hoffman Agency’s 20th Anniversary Celebration in early November ticked all the boxes (except the bit about booze because it’s too expensive here in Singapore). While it was exciting to join in [...]

October 2016

Reflections on My Time at Hoffman

Walau eh, we have known each other that long ah? Gila! (Translation: Holy Cow, we have known each other that long? Crazy!) Yes, as you may have guessed, I used to live in Singapore. Yes, I have been known to hang out with only Chinese, Malays and Indians, not with Ang [...]

My Nine-year Trek with Hoffman Singapore

What does it say about an employer when an employee spends the bulk of her working years with the company? I’m sure you’d agree with me that it speaks volumes. Volumes of the people, culture and management of that company — The Hoffman Agency. In this day and age of short [...]

July 2016

Life in the Comms Autobahn ─ My Ode to PR

Hi. My name is Bridget Kow. I’ve been working in The Hoffman Agency for five years and counting. Welcome to the world of Communications. Or in my own words, “The Communications Autobahn.” Why “Autobahn?” Besides the fact that it makes PR seem cooler, it is an analogy on how fast pace [...]

June 2016

Putting the “Man” in Hoffman

Congrats to Lou and The Hoffman Agency team in Asia Pacific on your 20th anniversary. It’s a good age to be in, I reckon – old enough to show staying power, but still have the swagger of youth. Being 20 is when you feel invincible and you know that there’s still [...]