Birthday celebrations usually involve a huge party, lots of food and sometimes, copious amounts of alcohol. In that regard, The Hoffman Agency’s 20th Anniversary Celebration in early November ticked all the boxes (except the bit about booze because it’s too expensive here in Singapore). While it was exciting to join in [...]
Hi. My name is Bridget Kow. I’ve been working in The Hoffman Agency for five years and counting. Welcome to the world of Communications. Or in my own words, “The Communications Autobahn.” Why “Autobahn?” Besides the fact that it makes PR seem cooler, it is an analogy on how fast pace [...]
Congrats to Lou and The Hoffman Agency team in Asia Pacific on your 20th anniversary. It’s a good age to be in, I reckon – old enough to show staying power, but still have the swagger of youth. Being 20 is when you feel invincible and you know that there’s still [...]
I had barely unpacked in Singapore in 1996 when I heard from our client HP. The company was hosting a major customer/media conference in a luxury resort on Phuket Island, Thailand, and my presence as media contact was requested. Hoffman Asia Pacific was barely hatched at that point, but that’s why we were there.
We talk about the launch of Asia Pacific as if it were one launch. That couldn’t be further from the truth. Every single office had to be started from scratch. Behind every single office stands an individual who believed in our mission and worked 24/7 to make it happen. For the [...]
The Agency opened its doors in Asia on Oct. 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening run. This blog celebrates the looming 20-year milestone, lending a voice to all the people who contributed to our success in the region. I made my first trip to [...]
