源自硅谷，深耕亚洲，走过20年的科技传播“金字招牌”
20岁对成年人来说，可能只意味着从青涩少年到踌躇青年的转变，但是对于一家在市场上屡经淬炼和证明的国际公关公司来说，则意味着太多的起承转合和动人故事。。。这就是今天的主角，霍夫曼公关，源自美国科技创新的心脏-硅谷地区，深耕亚洲20年，以专注，务实和创新在亚洲打出科技传播的一块“金字招牌” 20岁生日快乐，霍夫曼中国！ 霍夫曼中国20岁生日PARTY，正式拉开序幕，你，准备好了吗？
January 2017
December 2016
Twenty Birthday Cakes Later
Birthday celebrations usually involve a huge party, lots of food and sometimes, copious amounts of alcohol. In that regard, The Hoffman Agency’s 20th Anniversary Celebration in early November ticked all the boxes (except the bit about booze because it’s too expensive here in Singapore). While it was exciting to join in [...]
July 2016
Life in the Comms Autobahn ─ My Ode to PR
Hi. My name is Bridget Kow. I’ve been working in The Hoffman Agency for five years and counting. Welcome to the world of Communications. Or in my own words, “The Communications Autobahn.” Why “Autobahn?” Besides the fact that it makes PR seem cooler, it is an analogy on how fast pace [...]
June 2016
Putting the “Man” in Hoffman
Congrats to Lou and The Hoffman Agency team in Asia Pacific on your 20th anniversary. It’s a good age to be in, I reckon – old enough to show staying power, but still have the swagger of youth. Being 20 is when you feel invincible and you know that there’s still [...]
May 2016
My Introduction to Asia Pacific PR 101
I had barely unpacked in Singapore in 1996 when I heard from our client HP. The company was hosting a major customer/media conference in a luxury resort on Phuket Island, Thailand, and my presence as media contact was requested. Hoffman Asia Pacific was barely hatched at that point, but that’s why we were there.
March 2016
The Chairs
We talk about the launch of Asia Pacific as if it were one launch. That couldn’t be further from the truth. Every single office had to be started from scratch. Behind every single office stands an individual who believed in our mission and worked 24/7 to make it happen. For the [...]
February 2016
19 Years and 135 Days Since This PR Agency Entered Asia (But Who’s Counting?)
The Agency opened its doors in Asia on Oct. 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening run. This blog celebrates the looming 20-year milestone, lending a voice to all the people who contributed to our success in the region. I made my first trip to [...]