호프만에이전시, 아시아 진출 20주년 맞아
세계적인 테크놀로지 전문 PR회사 호프만에이전시는 2016년 11월, 아시아 진출 20주년을 맞이했다고 밝혔다. 호프만에이전시는 1994년 현대전자산업(현 SK하이닉스)의 아시아 프레스 투어를 계기로 1996년 11월 싱가포르에 첫 오피스를 열며 아시아 지역에 진출했다. 아시아, 유럽, [...]
“I Never Saw a Moor …”
It’s been quite the thrill for me to watch the activities of Hoffman’s Asia Pacific operation over the years. I’ve been lucky enough to work with a long string of dynamic [...]
아시아 진출 20주년을 맞는 우리의 자세, 호프만에이전시가 소개하는 디지털 PR 3대 전략
English Version 1987년 실리콘밸리에서 출발해 세계 각국에서 다양한 클라이언트들의 종합적인 홍보 서비스를 지원해 온 호프만에이전시가 아시아 진출 20주년을 맞이했습니다. 그 동안 호프만에이전시는 크고 작은 변화에 적극적으로 대응하며 고객지향적인 비즈니스모델을 발전시켜왔는데요. [...]
Celebrating Its 20 Years in Asia — The Hoffman Agency’s Three Strategies in Digital PR
Established at Silicon Valley in 1987, The Hoffman Agency has provided comprehensive PR support to a variety of clients all over the world, and is now celebrating its 20th anniversary in Asia. Throughout its history, the Agency has actively responded to various industry changes to develop a client-centric business model.
“You Sir, You Have 30 Days to Prove You’re an Exec of a U.S. Company With a License.”
The first few months of my work in Singapore in 1996 were complicated because I had to leave the country every 60 days to have my passport re-stamped as a visitor. [...]
Did You Hear the One About the Nail That Stood Out?
The year was 2000. I had just arrived in Seoul after 13 hours in the air and contorting my frame to the dreaded middle seat. Normally, I would take the blue [...]
It’s all about the PEOPLE at Hoffman
My time at The Hoffman Agency was regretfully short-lived, but so full — impactFUL and meaningFUL, that is. It represented a turning point in my career — from meeting the most [...]