호프만에이전시, 아시아 진출 20주년 맞아
세계적인 테크놀로지 전문 PR회사 호프만에이전시는 2016년 11월, 아시아 진출 20주년을 맞이했다고 밝혔다. 호프만에이전시는 1994년 현대전자산업(현 SK하이닉스)의 아시아 프레스 투어를 계기로 1996년 11월 싱가포르에 첫 오피스를 열며 아시아 지역에 진출했다. 아시아, 유럽, [...]
Intersection of East (Taiwan) and West (Silicon Valley) Transcends Business
I didn’t know it at the time, but the Hyundai Electronics press tour in 1994 saw the start of two special relationships in Asia. You’ve already heard from Young Sohn, founder [...]
A Startup in Asia Pacific No More
This stretch of Tanjong Pagar Road “showcases” our first office in Singapore. It turns out the very same shot appears in Wikipedia. Talk about a startup. In 1996 Hoffman Asia Pacific [...]
China and the Résumé that Didn’t Slip Between the Cracks
Photo Caption: My relationship with Zhong evolved into a friendship. This photo shows her with my kids (Diego and Pilar) in their younger days during a day trip to San Francisco. [...]
Talk About Being Truly Global
Malaysian girl in Silicon Valley. Who would have thought? Sixteen years ago, I made my way to San Jose. It was 1999, my 10th month into a great job at Intel, [...]
Team Spirit a Winner for Hoffman Asia Pacific
We first connected with David Frost, founder of Australian PR agency PR Deadlines, back in 2001 for an assignment involving Juniper Networks. The fit worked. We’ve been teaming with PR Deadlines ever [...]
Twenty Years in a Changing World
I met Julian in 1993 when he was working in Silicon Valley for Cunningham (later sold to Citigate). Between his smarts, professorial air and British accent — still slays American audiences; [...]