December 2019

Singapore Team Moves Into New Digs

Nothing says “things are on a pretty good roll” like running out of office space. With that as a backdrop, our Singapore team recently moved into new office space that comes with elbow space. Check out the video below that captures the office vibe. Once again proving “the story is always there.”

July 2017

Giving Credit Where Credit is Due

Above photo: Mark Plungy, in one of his more celebratory moods during his days at Hoffman. 20 years? Can it really be 20 years since The Hoffman Agency opened its first office in Singapore? It seems like just yesterday that Lou was announcing to the Agency his vision for how one [...]

December 2016

Twenty Birthday Cakes Later

Birthday celebrations usually involve a huge party, lots of food and sometimes, copious amounts of alcohol. In that regard, The Hoffman Agency’s 20th Anniversary Celebration in early November ticked all the boxes (except the bit about booze because it’s too expensive here in Singapore). While it was exciting to join in [...]

August 2016

Inc. Magazine Features Agency’s International Expansion

The Agency’s global operation caught the attention of Inc. Magazine in 2007. Focusing on Asia, the journalist examined the different approaches used by the Agency in opening up international offices. The following is the original article as it appeared in Inc ("enhanced" with a few links). Six Ways to Open an [...]

July 2016

Life in the Comms Autobahn ─ My Ode to PR

Hi. My name is Bridget Kow. I’ve been working in The Hoffman Agency for five years and counting. Welcome to the world of Communications. Or in my own words, “The Communications Autobahn.” Why “Autobahn?” Besides the fact that it makes PR seem cooler, it is an analogy on how fast pace [...]

June 2016

Establishing Connections across the Causeway

Above Photo:  Hoffman and Emerald Comms in Malacca for an off-site meeting in 2007. Top L-R: Jana Ponnudurai, Neethiya Sadagopal, Lee Ling, Mayda Jutahkiti, Janice Wang Bottom L-R: Rene Leow, Tay Kuan Yan (ex GM of HA), Jisun Kim, Maureen Tseng Our link with The Hoffman Agency started in 2004. It [...]

Putting the “Man” in Hoffman

Congrats to Lou and The Hoffman Agency team in Asia Pacific on your 20th anniversary. It’s a good age to be in, I reckon – old enough to show staying power, but still have the swagger of youth. Being 20 is when you feel invincible and you know that there’s still [...]

May 2016

Learning to Create Myself as a Hoffman Intern

Firstly — a huge congratulations to Hoffman for its accomplishments in the past 20 years in Asia Pacific. It’s a huge milestone, and I am so happy to be part of this celebration! Five years ago, I spent a summer interning at Hoffman Hong Kong. It represented a fun and scary [...]

April 2016

It’s all about the PEOPLE at Hoffman

My time at The Hoffman Agency was regretfully short-lived, but so full — impactFUL and meaningFUL, that is. It represented a turning point in my career — from meeting the most amazing people and picking up important lessons in leadership, to learning the true art of storytelling. I joined the Singapore [...]