호프만에이전시, 아시아 진출 20주년 맞아
세계적인 테크놀로지 전문 PR회사 호프만에이전시는 2016년 11월, 아시아 진출 20주년을 맞이했다고 밝혔다. 호프만에이전시는 1994년 현대전자산업(현 SK하이닉스)의 아시아 프레스 투어를 계기로 1996년 11월 싱가포르에 첫 오피스를 열며 아시아 지역에 진출했다. 아시아, 유럽, [...]
Twenty Birthday Cakes Later
Birthday celebrations usually involve a huge party, lots of food and sometimes, copious amounts of alcohol. In that regard, The Hoffman Agency’s 20th Anniversary Celebration in early November ticked all the [...]
Reflections on My Time at Hoffman
Walau eh, we have known each other that long ah? Gila! (Translation: Holy Cow, we have known each other that long? Crazy!) Yes, as you may have guessed, I used to [...]
My Nine-year Trek with Hoffman Singapore
What does it say about an employer when an employee spends the bulk of her working years with the company? I’m sure you’d agree with me that it speaks volumes. Volumes [...]
A Ticket to Hong Kong with a Side of Waffles
After two plus years with The Hoffman Agency, as a bright-eyed and bushy-tailed AE, I found myself sitting across from Lou at a classic American diner early in the morning. [...]
The CNBC Advertising Campaign in Asia
Your eyes aren’t deceiving you. The Agency actually ran an advertising campaign on CNBC Asia in 2003, sharing the stage with the likes of Credit Suisse and the Tourism Authority of [...]
Hoffman’s Singapore Office .1 Mile from Hawker Stand that Wins Michelin Star
Having called this blog “Chicken Rice of the Soul,” we have a certain obligation to cover the news that the Singaporean hawker stand, “Hong Kong Soya Sauce Chicken Rice and Noodle”— obviously [...]