호프만에이전시, 아시아 진출 20주년 맞아
세계적인 테크놀로지 전문 PR회사 호프만에이전시는 2016년 11월, 아시아 진출 20주년을 맞이했다고 밝혔다. 호프만에이전시는 1994년 현대전자산업(현 SK하이닉스)의 아시아 프레스 투어를 계기로 1996년 11월 싱가포르에 첫 오피스를 열며 아시아 지역에 진출했다. 아시아, 유럽, [...]
No Tears Shed in Departing the “Chocolate Building” in Beijing
When The China International Trust and Investment Corporation (CITIC) building in Beijing flung open its doors in 1985, its 29 floors qualified it as the tallest building in town. Even 15 [...]
One-year Assignment in Singapore Does Not Include Prized Alfa Romeo 164
We took Lou Hoffman’s word for it 20 years ago when he decided there was opportunity in Asia Pacific for a relatively small, independent, San Jose, California-based public relations consulting firm. [...]
And I call it “Kismet”
Have you ever felt that some things in life were meant to happen exactly the way they had and that even if you had the power to change the past, you [...]
“I Couldn’t Take Those Rude Emails Anymore”
Kaori Saito launched our operation in Japan. As you’ll hear from her, she didn’t want the job. I remember a breakfast meeting at Hobee’s and her challenging me with “Why do [...]
The Connection Between Hoffman Asia Pacific and the 1997 Economic Crisis in Korea
I met Young Sohn for the first time in 1994 during the “infamous” Hyundai Electronics press tour. It’s hard to explain in words, but I felt an instant connection with this [...]
My Encounter with the Singapore Political Process
Ray Schuster started our Asia Pacific operation in Singapore. It wasn’t easy. We didn’t have an international expansion department. No, I take that back. Ray was our international expansion department. He navigated [...]