호프만에이전시, 아시아 진출 20주년 맞아
세계적인 테크놀로지 전문 PR회사 호프만에이전시는 2016년 11월, 아시아 진출 20주년을 맞이했다고 밝혔다. 호프만에이전시는 1994년 현대전자산업(현 SK하이닉스)의 아시아 프레스 투어를 계기로 1996년 11월 싱가포르에 첫 오피스를 열며 아시아 지역에 진출했다. 아시아, 유럽, [...]
Establishing Connections across the Causeway
Above Photo: Hoffman and Emerald Comms in Malacca for an off-site meeting in 2007. Top L-R: Jana Ponnudurai, Neethiya Sadagopal, Lee Ling, Mayda Jutahkiti, Janice Wang Bottom L-R: Rene Leow, Tay [...]
Putting the “Man” in Hoffman
Congrats to Lou and The Hoffman Agency team in Asia Pacific on your 20th anniversary. It’s a good age to be in, I reckon – old enough to show staying power, [...]
PR Agency Offsite, Japan Style
As in the U.S., company offsites are quite common in Japan. The history goes back to before the World War II when appreciation for everyone’s hard work was rewarded with a [...]
“Ignore that comment — follow your heart” … and I’m still here 16 years later
That’s what Michelle Herman told me not long after I was hired. According to Lou: “Lydia is so serious. You think she can fit in to our culture? At least smile for [...]
My Introduction to Asia Pacific PR 101
I had barely unpacked in Singapore in 1996 when I heard from our client HP. The company was hosting a major customer/media conference in a luxury resort on Phuket Island, Thailand, and my presence as media contact was requested. Hoffman Asia Pacific was barely hatched at that point, but that’s why we were there.
Learning to Create Myself as a Hoffman Intern
Firstly — a huge congratulations to Hoffman for its accomplishments in the past 20 years in Asia Pacific. It’s a huge milestone, and I am so happy to be part of [...]