September 2018

Mid-Autumn Festival Send-off

Mid-Autumn Festival Send-off   We wish you a happy Mid-Autumn Festival.   Here come the actions behind the words.  

Translating a Silicon Valley Culture in Japan

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I found the idea of blending a Silicon Valley mentality with the Japanese way quite appealing. While I didn’t understand exactly [...]