“I Couldn’t Take Those Rude Emails Anymore”
Kaori Saito launched our operation in Japan. As you’ll hear from her, she didn’t want the job. I remember a breakfast meeting at Hobee’s and her challenging me with “Why do [...]
The Connection Between Hoffman Asia Pacific and the 1997 Economic Crisis in Korea
I met Young Sohn for the first time in 1994 during the “infamous” Hyundai Electronics press tour. It’s hard to explain in words, but I felt an instant connection with this [...]
My Encounter with the Singapore Political Process
Ray Schuster started our Asia Pacific operation in Singapore. It wasn’t easy. We didn’t have an international expansion department. No, I take that back. Ray was our international expansion department. He navigated [...]
The Chairs
We talk about the launch of Asia Pacific as if it were one launch. That couldn’t be further from the truth. Every single office had to be started from scratch. Behind [...]
Reflections on My Life at Hoffman
Some celebrities achieve one-name status. Adele. Ronaldo. Kobe. As the Agency’s first staff member hired in Asia Pacific, Maureen Tseng has achieved one-syllable status … “Mo.” Out of all the decisions [...]
Kindness and Gratefulness Characterize My Memories of Asia
Congratulations to The Hoffman Agency (HA) for 20 years in Asia Pacific. Lou, Ray Schuster and Maureen Tseng had one heck of a vision. It is great to see that their vision [...]