June 2020

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

By Cecilia Zhong, Senior Account Executive “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. “You are not gonna quit and join her company, are you?” asked his boss, half-jokingly. They were talking about the sweet gig I got: a 15-week work trip across Hong Kong, [...]

October 2019

Agency Leaders Attend Rigorous Cooking Class in the Spirit of Team Building

Asia Pacific MD Caroline Hsu led a three-day regional summit last week. After two days of discussions, brainstorming, and yes, a “few” PowerPoint presentations, day three gave new meaning to the phrase, “If you can’t take the heat, get out of the kitchen.” Breaking into four teams, participants cooked a traditional four-course Thai meal: Tom [...]

September 2019

Opening the Doors to Our New Digs in Taiwan 抵家

By Stephanie Yang, Account Director, Hoffman Taiwan On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei. The photo above, fit for a postcard, was taken from our office on the 30th floor during the big event. [...]

May 2016

Learning to Create Myself as a Hoffman Intern

Firstly — a huge congratulations to Hoffman for its accomplishments in the past 20 years in Asia Pacific. It’s a huge milestone, and I am so happy to be part of this celebration! Five years ago, I spent a summer interning at Hoffman Hong Kong. It represented a fun and scary [...]

March 2016

No Tears Shed in Departing the “Chocolate Building” in Beijing

When The China International Trust and Investment Corporation (CITIC) building in Beijing flung open its doors in 1985, its 29 floors qualified it as the tallest building in town. Even 15 years later when we entered China, the address still carried prestige though it had long ago lost its title as [...]